Contributing Writer · Finance & Ops
John Goddard
John Goddard is a contributing writer at Perl Archive covering startup finance, spend management, and fundraising math. A three-time founder with two exits behind him, he writes about the numbers most founders learn the hard way.
He is happiest inside a messy cap table or a runway model, translating CFO-grade thinking into decisions a seed-stage team can make on a Tuesday.
- Beat
- Startup Finance & Ops
- Role
- Contributing Writer · Finance & Ops
- Published
- 2 articles
Articles by John Goddard
Reviews & Roundups
Best Expense Management Software for Startups (2026)
We compared the 8 best expense management platforms for startups — Ramp, Brex, Expensify and more — on real pricing, corporate cards, and accounting sync.
John Goddard11 min read
Fundraising
Pre-Seed Fundraising, Decided by Data
The benchmarks, dilution math, and check sizes behind a clean pre-seed round — and how to decide whether to raise one at all.
John Goddard10 min read