Startup Finance

Runway, burn, unit economics, and keeping the lights on.

Founder working through a SaaS pricing model on a laptop with handwritten plan comparisons

Startup Finance

Your First SaaS Pricing Model: How to Set a Number Without Guessing

A first-principles way to price your product when you have no data — value metrics, tiers, and the mistakes that quietly cap your growth.

Sofia Bergman9 min read

Founder working through a runway spreadsheet with a notebook of unit economics

Startup Finance

Runway Math: The Burn Model Every Founder Needs

A spreadsheet you can build in an hour that turns fear about money into a decision you can make.

Sofia Bergman7 min read