Choosing the right domain name

In planning your online presence, the domain name choice is one of the most important decisions you will make, particularly if you will rely on non-internet promotion to drive traffic to your site. If you expect all of your visitors to come to your site by simply clicking a hyperlink from a search engine or from other web sites, your domain name can be about anything; but, if you expect any portion of your audience to manually type the domain name into their browser’s address bar, you’d better choose that domain name carefully.