Short on funds and looking for ways to stretch their advertising dollars, many small business owners are being duped by bulk e-mail companies into believing that spam is a low-cost, highly profitable and acceptable way to advertise their products and services.
When it's time to get a merchant account, be sure to ask the right questions. And demand answers. Ask for and read the contract, particularly regards hidden costs and grounds for termination.
It is vital for an online business to not only communicate a certain level of credibility but also an assurance that potential clients are not abused in any way.
