Date Published: 1999-12-19
by Marnie Pehrson
When you ignore off-line marketing of your web site, you are ignoring a significant portion of your
potential audience and, therefore, your potential customers. This article is all about different ways
to promote your web site off-line.
- Print your web address on all your literature -- business cards, letterhead, brochures, invoices,
- Mention your web address in all your existing advertising methods -- billboards, radio, TV,
magazine, newspaper ads, etc.
- Announce your web site to your customers and on your prospect list. You can do this by
sending out a postcard about your site to those on your mailing list or doing a fax broadcast to your
- Announce your web site to the press. Create a press kit about your company and your web
site. Any time you make newsworthy modifications to your web site, announce it to the press. Lists of
newspaper, TV, radio, magazine, and weekly publications along with all pertinent contact information
are economically available from Gebbie Press.
- If you create an e-zine, also create a fax or print version and send it to your customers and
prospects who aren't on-line. Those who do not have ready access to the Internet will find your
newsletter particularly informative since they aren't continually bombarded with information like Netizens
are. Make sure your e-mail and web address are on the newsletter so when they pass your newsletter
onto others, they can find you on the Web.
- Take advantage of economical off-line classified ads. Classified ads in well-targeted areas
of newspapers and trade publications are an economical way to reach your target audience. Make sure
you list your web address and/or autoresponder.
- List your web address in off-line directories. Be sure to put your web address in your
yellow pages ads, chamber of commerce ads, and other professional directories that are available for your
type of business.
- Volunteer as a guest speaker. Offer to speak on local radio or TV shows about your area of
expertise. Or speak at your local chamber of commerce or trade organizations. Be sure to mention your web
address as a resource for people to go for further information.
- Become a regular columnist. Write for your local newspaper or trade journal as a regular
columnist. Arrange to use your web address and/or e-mail address as part of your byline.
- Get involved in trade shows that relate to your industry. If you don't want to be an
exhibitor, use the show as a place to network with others. Give out plenty of cards with your web
address on them.
These are just a few off-line marketing ideas. If you have a product or service that you have only been
selling on the Web, you're missing out. Make sure you promote yourself off-line as well. You'll be doing
something that your competition probably hasn't thought to do.
Marnie L. Pehrson (706/866-2295) is an Internet strategist and writer who helps professionals
and consultants economically achieve bottom-line results online. She develops tools that give her clients
fresh informative content and easy ways to market & control their sites without knowing a lot of
technical mumbo-jumbo. Reach her projects through
http://www.pwgroup.com or email her at