At least it shouldn't be....One mistake I see a lot of site
owners make as I browse the Net is creating a site that is
all about their products and services they are offering.
You might see some history, a company profile, contact page.
Now don't get me wrong, I know what your thinking, "of course
it's about me, it's my site". That's just the kind of
thinking that can make your site boring and lacking in the
traffic department.
To put it bluntly browsers are information junkies and
they're looking for what's in it for them if they visit your
site. In other words, no one cares about you as much as you.
When you are in the construction phase of a Web site you
need to offer other information that your target market will
find helpful and useful.
For a few examples; if you're a car dealer you might devote
a few pages to tips on how to purchase a new car, or
maintaining one you already have. How about a page of car
club links? If you offer financial services, you should offer
free software downloads that will help people manage their
budgets or buy stock. For a catering site, recipes and
cooking tips.
The word FREE is still the biggest draw on the Internet.
Whether, it's offering free information, free software,
helpful links, or downloadable E-Books. Like kids in a candy
store when someone enters your site you need to offer them
a reason to stay, "something for them". Take some time and
think about the interests of your guests and you'll come up
with some great ideas to implement on your site.
By catering to the interest of your visitors and offering
them useful and entertaining information as well as telling
them about your company, you can bet they'll return again
and again.
