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    Perl Archive : TLC : Webmaster : It's Not All About You...
    Guide Search entire directory 

    Date Published: 1999-12-19

    by Merle Stinnett
    Merle's World

    At least it shouldn't be....One mistake I see a lot of site owners make as I browse the Net is creating a site that is all about their products and services they are offering. You might see some history, a company profile, contact page. Now don't get me wrong, I know what your thinking, "of course it's about me, it's my site". That's just the kind of thinking that can make your site boring and lacking in the traffic department.

    To put it bluntly browsers are information junkies and they're looking for what's in it for them if they visit your site. In other words, no one cares about you as much as you. When you are in the construction phase of a Web site you need to offer other information that your target market will find helpful and useful.

    For a few examples; if you're a car dealer you might devote a few pages to tips on how to purchase a new car, or maintaining one you already have. How about a page of car club links? If you offer financial services, you should offer free software downloads that will help people manage their budgets or buy stock. For a catering site, recipes and cooking tips.

    The word FREE is still the biggest draw on the Internet. Whether, it's offering free information, free software, helpful links, or downloadable E-Books. Like kids in a candy store when someone enters your site you need to offer them a reason to stay, "something for them". Take some time and think about the interests of your guests and you'll come up with some great ideas to implement on your site.

    By catering to the interest of your visitors and offering them useful and entertaining information as well as telling them about your company, you can bet they'll return again and again.


    by Merle Stinnett. Visit Merle's World Freebies for Webmasters. Subscribe to Merle's Mission Newsletter


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